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Touchrate Blog

Touchscreens Vs Smartphones
Touchscreens Vs Smartphones   A/B testing consisted of A-Stores with touchscreens in-aisle using a digital path to purchase offering curated product content, accessories, mapping and more. The A-stores were compared to the results of B-Stores with QR code signage in-aisle for smartphones to scan and access the same digital path to purchase.  The...
Thoughts on the Benefits of a Digital Guided Selling Tool In-Store
Merchants are offering brands opportunities to leverage technologies as an extension of their marketing for in-store, shoppers to receive more product information, ratings, reviews and an algorithm for a path-to-purchase. Touchrate’s digital guided sales tools on touchscreens and smartphones deliver an increase in sales with an ROI. Shoppers enga...
1 to 10 Podcast with Eric Sharp
So today we have a bit of a treat. Our friend Eric Sharp, Founder of Protofuse, a B2B Digital Marketing Agency, invited Wayne to join him on his 1 to 10 Podcast. Wayne accepted and they sat down and had a nice long chat about the history of Touchrate and how technology is changing retail […]...
Adapting to Millenial Behavior
Retailers are adapting to chase millennials and Gen Zers. Attracting millennials and Gen Zers could help retailers thrive in a difficult environment. In a time when brick-and-mortar retail is struggling unlike ever before, these two younger demographics could breathe life into same store sales. Despite millennials' reputation for doing everything o...

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