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Amex Bluebird

The Company

Bluebird, an alternative to debit and checking accounts designed to help consumers better manage and control their everyday finances. Bluebird has been developed for the tens of millions of Americans who are looking for advanced capabilities such as deposits by smartphone and mobile bill pay, fee transparency, and no minimum balance, monthly, annual or overdraft fees. Bluebird puts the power back in the hands of consumers and will be available next week online at www.bluebird.com and in more than 4,000 Walmart stores.

THE CHALLENGE

Innovate the launch of Amex Bluebird Card through technology. Employ multi-channel approach to the shopper experience to drive enrollment in-store

THE SOLUTION

Developed & executed multi-platform digital solution for the “Birdhouse” inside Walmart consisting of cellphones, tablets, laptops & digital signage to engage shoppers. Solution showcases Bluebird’s mobile app & online experiences. Markets the value proposition to shoppers, ultimately converting shoppers to cardholders

THE RESULTS

Website sign-up increase in corresponding markets of deployment
Significant double-digit increase in applications

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