Over the past year, we have seen a significant rise in the use of QR Codes. This “touchless” interactive technology allows customers to receive information about a product or service, and even sign up for a service, all with a quick scan of a QR Code with a smartphone camera. Brands, retailers, and even restaurants have seen a massive surge in QR Code usage. A lot of the surge can be attributed to the COVID-19 pandemic.
The timeline above is Google Trends timeline from January 1, 2020, to May 26, 2021, on the volume of searches for the term “QR Codes.” Basically, the closer to 100 the line, the greater the popularity of that search term is. That peak? March 20-27, 2020. The beginning of what would be a long, hard year for many businesses forced to shut down due to the pandemic.
As shown, QR Codes had little traction before the pandemic. Once the pandemic hit, it took a huge upswing. Restaurants like Bar Louie and Buffalo Wild Wings started to deliver their menus via a QR Code sticker on the table. Over time, we started to see QR Codes in retail stores like Petco and Walmart (which includes a Touchrate program).
Due to the pandemic initiating mass interest, brands and retailers have found out just how much can be delivered with a QR Code. QR Codes have been used for a multitude of reasons including:
- Digital Path to Purchase
- Product Selector
- Cashless Payments
- Website Traffic
- Loyalty Program
- App Adoption
Marketers also find this technology incredibly helpful, as it also helps give them a sense of who their real audience is through general information gathered by analytics platforms like Google Analytics.
Here at Touchrate, we use QR Codes to deliver a full digital path to purchase to assist customers in finding the right product for their particular need. We also have developed a contactless, in-house ordering platform, where the customer orders their food and pays for it all right from their phone, no need to wait for the waiter.
The beauty of QR Codes is that they allow you to gather data and assist your customers when they need it most, in-the-aisle. QR Code programs can be integrated into your company’s signage and are a very low cost-to-scale solution.
So why not get started today?
Note: Recent A/B test
Prior to COVID, for every (1) consumer scanning a QR code for a path-to-purchase in-aisle for a specific product there were (25) consumers using a touchscreen with the same Path-to-Purchase.
In the last 12 months as a result COVID, for every (1) consumer scanning a QR code for a path-to-purchase in-aisle for a specific product there were (13) consumers using a touchscreen with the same Path-to-Purchase.