A Different View of the Retail Apocalypse

Early on a few merchants saw the challenge of the e-commerce platform. Shoppers began appreciating the experience of on-online shopping as it offered convenience and simplicity. Furthermore, as in Amazon, they offered a platform with curated product content, reviews...

Patient Satisfaction

Patients’ Satisfaction is being used as a proxy to measure and rate the accomplishments of your healthcare staff by the Center for Medicare and Medicaid Services using HCAHPS and CAHPS surveys. Patient Satisfaction is “the lens” from which healthcare organizations are...

Amazon Shopping Experience Rising vs. Brick & Mortar

Amazon Shopping Experience Rising vs. Brick & Mortar Occam’s razor is often cited in stronger forms than Occam intended, as in the following statements. . . “The simplest explanation for some phenomenon is more likely to be accurate than more...

Touchscreens Vs Smartphones

Touchscreens Vs Smartphones   A/B testing consisted of A-Stores with touchscreens in-aisle using a digital path to purchase offering curated product content, accessories, mapping and more. The A-stores were compared to the results of B-Stores with QR code signage...

Thoughts on the Benefits of a Digital Guided Selling Tool In-Store

Merchants are offering brands opportunities to leverage technologies as an extension of their marketing for in-store, shoppers to receive more product information, ratings, reviews and an algorithm for a path-to-purchase. Touchrate’s digital guided sales tools on...