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Dairy Queen

The Company

Dairy Queen, often abbreviated DQ, is a chain of soft serve ice cream and fast-food restaurants owned by International Dairy Queen, Inc., a subsidiary of Berkshire Hathaway Inc. International Dairy Queen, Inc., also owns Orange Julius and Karmelkorn.

The first DQ restaurant was located in Joliet, Illinois. It was operated by Sherb Noble and opened for business on June 22, 1940.[4] It served a variety of frozen products, such as soft serve ice cream.

The company’s corporate offices are located in the Minneapolis suburb of Edina, Minnesota

THE CHALLENGE

Increase customer loyalty and ease of payment to the counter

THE SOLUTION

A scalable hardware and device management solution to deliver a loyalty and mobile wallet platform at the register

THE RESULTS

App usage has exceeded expectations
System reliability and uptime has been demonstrated, justifying the scalability of the solution

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