Metlife in Walmart

The Company

MetLife, Inc. is the holding corporation for the Metropolitan Life Insurance Company (MLIC), better known as MetLife, and its affiliates. MetLife is among the largest global providers of insurance, annuities, and employee benefit programs, with 90 million customers in over 60 countries. The firm was founded on March 24, 1868.

THE CHALLENGE

Introduced new life insurance product in retail. Drive awareness and assist shoppers to purchase. Deliver shopper insights and generate lead database

THE SOLUTION

Developed tablet-based display solution to educate and guide shoppers through life insurance options with decision tree to simplify selection and purchase

THE RESULTS

Double digit sales were achieved over non-tablet displays in control stores
Engagement and feedback drives product re-invention, increasing adoption
Analytics provided data regarding shopper behavior, justifying program expansion

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