The Touchscreen becomes a Digital Concierge providing an engaging, personalized shopping experience at your own pace. Touchscreen platforms in-aisle with brand messaging attract interest for engagement to help shoppers find and qualify products for selection offering reassurance for conversion. Product and information are provided to validate a customer’s choice.
Capture Consumer Data
The Digital Concierge captures unextrapolated data. Marketers will see how their real target audience react and engage with their marketing campaigns in-store. Retailers will be able to adjust their inventory accordingly based on the data gathered from the guided selling tool. It’s not about what they bought but what they would have purchased as well.