TRESemmé in Rite Aid
The Company
Rite Aid Corporation is a drugstore chain in the United States and a Fortune 500 company. It is headquartered in Camp Hill, East Pennsboro Township, Cumberland County, Pennsylvania, near Harrisburg.[4][5] Rite Aid is the largest drugstore chain on the East Coast and the third largest in the U.S.
THE CHALLENGE
Create new awareness for TRESemmé hair care products in Rite-Aid while helping shoppers select the ones best for their hair type
THE SOLUTION
TRESemmé HairPROfiler came to life with a touchscreen at the Rite-Aid beauty counter to help shoppers determine which hair products are best for them. Shoppers identify their hair type by answering questions. Recommended products are then presented
THE RESULTS
✓ In-store awareness created for TRESemmé
✓ Shopper learns which TRESemmé products are best suited for their hair type
✓ Client and retailer discover Shoppers’ hair trends and product preferences based on how they answer questions posed to them during engagement
