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TRESemmé in Rite Aid

The Company

Rite Aid Corporation is a drugstore chain in the United States and a Fortune 500 company. It is headquartered in Camp Hill, East Pennsboro Township, Cumberland County, Pennsylvania, near Harrisburg.[4][5] Rite Aid is the largest drugstore chain on the East Coast and the third largest in the U.S.

THE CHALLENGE

Create new awareness for TRESemmé hair care products in Rite-Aid while helping shoppers select the ones best for their hair type

THE SOLUTION

TRESemmé HairPROfiler came to life with a touchscreen at the Rite-Aid beauty counter to help shoppers determine which hair products are best for them. Shoppers identify their hair type by answering questions. Recommended products are then presented

THE RESULTS

In-store awareness created for TRESemmé
Shopper learns which TRESemmé products are best suited for their hair type
Client and retailer discover Shoppers’ hair trends and product preferences based on how they answer questions posed to them during engagement

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