Case Studies

Case Studies 2017-11-08T16:50:47+00:00

We have collaborated and developed various on-location sales assist and marketing solutions integrating touchscreens into the marketing plans of leading retailers, iconic brands and major ad agencies.

Phone Finder-

THE CHALLENGE:

Help shoppers experience and choose smartphones from the largest selection in a retailer, improving sales, lead capture and research

THE SOLUTION:

Created a permanent tablet installation solution for the Walmart Mobile Counter where shoppers can learn about and select a phone. They can shop by carrier, brand or other criteria and either buy the phone they’ve selected in-store or on walmart.com

THE RESULTS:

  • Self-serve solution bridges the service gap, keeping shopper in category until associate is available to help, increasing sales
  • Solution educates shopper about assortment

Metlife in Walmart-

THE CHALLENGE:

Introduced new life insurance product in retail. Drive awareness and assist shoppers to purchase. Deliver shopper insights and generate lead database

THE SOLUTION:

Developed tablet-based display solution to educate and guide shoppers through life insurance options with decision tree to simplify selection and purchase

THE RESULTS:

  • Double digit sales were achieved over non-tablet displays in control stores
  • Engagement and feedback drives product re-invention, increasing adoption
  • Analytics provided data regarding shopper behavior, justifying program expansion

Walmart Canada-

THE CHALLENGE:

Create a destination in-store to market and sell Financial Products & Services. Collect applications for credit card offering in-store. Flexibility to modify display and content in the future

THE SOLUTION:

A complete display solution including technology suite of digital signage, 21” self-serve touchscreen and 10” promo team interceptor tablets. Program includes content generation and management

THE RESULTS:

  • Hundreds of shoppers engaging on a weekly basis to learn and about Walmart Financial Service
  • Increase in Walmart MasterCard Sign-Ups
  • Seasonal content change made to keep display fresh and relevant

Computer Finder-

THE CHALLENGE:

Provide shoppers the ability to search for the right computer based on their needs, combining both Walmart store and walmart.com inventories

THE SOLUTION:

Developed a permanent tablet installation affixed to the laptop counter in Walmart. The solution allows shoppers to select the computer that’s best for them based on how they answer questions about their needs. The information can also be sent to their email for purchase on walmart.com

THE RESULTS:

  • Increased sales and up sell
  • High-touch value provides insights to both retailer and the leading chip maker regarding trends of what computer features shoppers are looking for beyond the information gleaned from actual purchase

Dairy Queen-

THE CHALLENGE:

Increase customer loyalty and ease of payment to the counter

THE SOLUTION:

A scalable hardware and device management solution to deliver a loyalty and mobile wallet platform at the register

THE RESULTS:

  • App usage has exceeded expectations
  • System reliability and uptime has been demonstrated, justifying the scalability of the solution

Amex Bluebird-

THE CHALLENGE:

Innovate the launch of Amex Bluebird Card through technology. Employ multi-channel approach to the shopper experience to drive enrollment in-store

THE SOLUTION:

Developed & executed multi-platform digital solution for the “Birdhouse” inside Walmart consisting of cellphones, tablets, laptops & digital signage to engage shoppers. Solution showcases Bluebird’s mobile app & online experiences. Markets the value proposition to shoppers, ultimately converting shoppers to cardholders

THE RESULTS:

  • Website sign-up increase in corresponding markets of deployment
  • Significant double-digit increase in applications

TRESemmé in Rite Aid-

THE CHALLENGE:

Create new awareness for TRESemmé hair care products in Rite-Aid while helping shoppers select the ones best for their hair type

THE SOLUTION:

TRESemmé HairPROfiler came to life with a touchscreen at the Rite-Aid beauty counter to help shoppers determine which hair products are best for them. Shoppers identify their hair type by answering questions. Recommended products are then presented

THE RESULTS:

  • In-store awareness created for TRESemmé
  • Shopper learns which TRESemmé products are best suited for their hair type
  • Client and retailer discover Shoppers’ hair trends and product preferences based on how they answer questions posed to them during engagement