A popular technology is QR Codes. QR codes allow customers to scan the code with their mobile devices and be taken to a microsite or an app directly. These microsites can be built as Product Selectors, delivering curated content right to a customers phone to make an informed buying decision. QR codes are a cost-effective solution to be able to deliver brand messaging and collect customer insights.
QR codes are becoming increasingly popular due to the pandemic, as more and more customers see how easy they are to use. Even restaurants have adopted the use of QR codes for digital menus, and we've taken that to the next level with our WillWaiter Solution, enabling guests to order and pay from their table on their smartphone.
We can leverage our technology to deliver assets directly to someone’s phone, via NFC, email or text message. A customer can get information about their product of choice sent to their phone for future reference.