Solution
Product Selector
Adding a digital path to purchase provides a better shopper assist experience in-stores, resulting in higher sales volume as well as increased interaction with your brand and long-term customer satisfaction.
The path to purchase
In Retail, customers using Product Selectors are learning they can easily engage, select and decide on products with curated content for an informed purchase rather than wait for an associate to assist them. This tool simplifies the customer journey and makes getting a conversion much easier as customers feel validated when they use our tool.
WatchTouchrate The Path to Retail Revival Our Story YouTube ↗
- 01 Engage
- 02 Select
- 03 Decide
In-store data
Capture Consumer Data
The Product Selector captures live customer data. Marketers will see how their real audience reacts and engages with their marketing campaigns in-store. Retailers will be able to adjust their inventory accordingly based on the data gathered from the guided selling tool.
It's not about what they bought but what they would have purchased as well.
Related capabilities
Endless Aisle. Interactive Aisle. QR Codes.
Capability 01
Endless Aisle
The Endless Aisle solution for Product Selectors allows retailers to expand their assortment. By connecting the online inventory to the in-store assortment, retailers and brands will never miss a conversion due to store limitations. Customers will also have the option to get the item they want delivered directly to their home with the endless aisle.
WatchCarex DME Touchrate YouTube ↗
Endless Aisle Features
- Bridge your website to In-The-Aisle
- Customers engage with our interactive screens
- Deliver selected product information to highlight products
- Capture insights of consumer shopping habits
- Present customers with special offers to entice them to return to the store
- Expand your in-store inventory by connecting it with your online inventory
Capability 02
Interactive Aisle (Technology Behind System)
The Interactive Aisle takes the Product Selector to the next level. The solution becomes a Sales Associate providing an engaging yet non-intrusive shopping experience. Customer selection simultaneously triggers lighting on the shelf to locate the chosen product at the SKU level. Facial recognition and/or voice activation can be used to prompt further product and brand interest.
WatchTouchrate The Interactive Aisle YouTube ↗
Capability 03
QR Codes
QR codes provide a low-cost, no contact barrier to entry to Product Selectors. These programs take advantage of the ease of use of QR codes to deliver a Product Selector right to a customer's phone. Simply add the QR code to your in-store signage, and turn any display into an interactive experience.
Next stop