Working alongside the world’s leading retailers, we have developed one of the most interactive touchscreen platforms for engaging consumers at the point-of-experience – where it matters most.
Touchrate’s embedded algorithms immediately begin building brand loyalty, capture valuable consumer insights and motivate buying decisions. From product promotions and insights to mobile marketing and loyalty programs, the possibilities are endless with Touchrate’s adaptable retail platform.
The Interactive Aisle becomes a Sales Associate providing an engaging yet non-intrusive shopping experience. Touchscreen platforms in-aisle with brand messaging attract interest for engagement to help shoppers find and qualify products for selection offering reassurance for conversion. Product and information are provided with ratings and reviews on interactive platforms based on a shopper’s inquiry. Shopper selection simultaneously triggers lighting on the shelf to locate the chosen product at the SKU level. Facial recognition and/or voice activation can be used to prompt further product and brand interest.
Clients showed significant double-digit sales growth. Further tweaking of the interface increased shopper engagement and feedback by 250%.
When it came to in-aisle marketing on touchscreens for a leading consumer-packaged-goods company, 20% of the shoppers left their email addresses in exchange for an asset or promotion. Touchscreens with algorithms showing a path to purchase increase sales by double digits.
By intertwining brands we are able to market under the merchandising umbrella allowing a plethora of opportunities. Like our innovative solutions, everything is not one size fits all. If brands are given liberty to leverage technologies to extend their marketing in-store, shoppers will receive product information, ratings, reviews and an algorithm for a path-to-purchase.