Amazon Shopping Experience Rising vs. Brick & Mortar
Occam’s razor is often cited in stronger forms than Occam intended, as in the following statements. . .
“The simplest explanation for some phenomenon is more likely to be accurate than more complicated explanations.”
“If you have two equally likely solutions to a problem, choose the simplest.”
“The explanation requiring the fewest assumptions is most likely to be correct. “Keep things simple!”
The Challenge: Increase same store sales in brick&mortar.
Simply embrace the shopper with a reason to buy by providing an intuitive touchscreen solution in the aisle for the moment of conversion.
Allows the shopper in-aisle to control the experience as they Touch, Find and Select product information for quick conversion using decision logic software and intuitive messaging the results of which lead to increased sales.
The main drivers of a sale are price and experience. Price aside, the Amazon experience for on-line shoppers provides an abundance of product knowledge unlike what is provided in the aisle.
Touchrate’s Product Finders with decision logic take the shopping experience to the next level for conversion.