A/B testing consisted of A-Stores with touchscreens in-aisle using a digital path to purchase offering curated product content, accessories, mapping and more. The A-stores were compared to the results of B-Stores with QR code signage in-aisle for smartphones to scan and access the same digital path to purchase.
The A/B testing was in thousands of stores, but just 4% of the stores involved were A- stores with Touchscreens and they generated a remarkable 60 % of the total customer engagement in ALL the stores.
It’s clear: Customer engagement was significantly higher on touchscreens. If you want to increase customer engagement in your stores for brands, contact Touchrate and or visit us at Touchrate.comhttps://touchrate.com/our-work/case-studies/