Touchrate Blog

Early on a few merchants saw the challenge of the e-commerce platform. Shoppers began appreciating the experience of on-online shopping as it offered convenience and simplicity. Furthermore, as in Amazon, they offered a platform with curated product content, reviews and ratings for an experience to further guide self-directed shoppers.    As m...

Patients’ Satisfaction is being used as a proxy to measure and rate the accomplishments of your healthcare staff by the Center for Medicare and Medicaid Services using HCAHPS and CAHPS surveys. Patient Satisfaction is “the lens” from which healthcare organizations are rated by third party providers of HCAHPS and CAHPS surveys for CMS. Current...

Amazon Shopping Experience Rising vs. Brick & Mortar Occam's razor is often cited in stronger forms than Occam intended, as in the following statements. . . "The simplest explanation for some phenomenon is more likely to be accurate than more complicated explanations." "If you have two equally likely solutions to a problem, choose the simplest....

Touchscreens Vs Smartphones   A/B testing consisted of A-Stores with touchscreens in-aisle using a digital path to purchase offering curated product content, accessories, mapping and more. The A-stores were compared to the results of B-Stores with QR code signage in-aisle for smartphones to scan and access the same digital path to purchase.  The...