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Touchrate Blog

Touchscreens Vs Smartphones
Touchscreens Vs Smartphones   A/B testing consisted of A-Stores with touchscreens in-aisle using a digital path to purchase offering curated product content, accessories, mapping and more. The A-stores were compared to the results of B-Stores with QR code signage in-aisle for smartphones to scan and access the same digital path to purchase.  The...
Thoughts on the Benefits of a Digital Guided Selling Tool In-Store
Merchants are offering brands opportunities to leverage technologies as an extension of their marketing for in-store, shoppers to receive more product information, ratings, reviews and an algorithm for a path-to-purchase. Touchrate’s digital guided sales tools on touchscreens and smartphones deliver an increase in sales with an ROI. Shoppers enga...
Off to the Races with Nascar
Touchrate is pleased to announce sponsorship of NASCAR Xfinity Series race car #86 driven by Brandon Brown of Brandonbilt Motorsports (BMS) in the upcoming Nascar Racing Experience 300 Saturday, February 16th at Daytona International Speedway. Says Wayne Hilmer, Chairman of Touchrate, "When you think about it, technology and car racing are synonymo...
1 to 10 Podcast with Eric Sharp
So today we have a bit of a treat. Our friend Eric Sharp, Founder of Protofuse, a B2B Digital Marketing Agency, invited Wayne to join him on his 1 to 10 Podcast. Wayne accepted and they sat down and had a nice long chat about the history of Touchrate and how technology is changing retail […]...
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