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Touchrate Blog

Patient Satisfaction
Patients’ Satisfaction is being used as a proxy to measure and rate the accomplishments of your healthcare staff by the Center for Medicare and Medicaid Services using HCAHPS and CAHPS surveys. Patient Satisfaction is “the lens” from which healthcare organizations are rated by third party providers of HCAHPS and CAHPS surveys for CMS. Current...
Amazon Shopping Experience Rising vs. Brick & Mortar
Amazon Shopping Experience Rising vs. Brick & Mortar Occam's razor is often cited in stronger forms than Occam intended, as in the following statements. . . "The simplest explanation for some phenomenon is more likely to be accurate than more complicated explanations." "If you have two equally likely solutions to a problem, choose the simplest....
Touchscreens Vs Smartphones
Touchscreens Vs Smartphones   A/B testing consisted of A-Stores with touchscreens in-aisle using a digital path to purchase offering curated product content, accessories, mapping and more. The A-stores were compared to the results of B-Stores with QR code signage in-aisle for smartphones to scan and access the same digital path to purchase.  The...
Thoughts on the Benefits of a Digital Guided Selling Tool In-Store
Merchants are offering brands opportunities to leverage technologies as an extension of their marketing for in-store, shoppers to receive more product information, ratings, reviews and an algorithm for a path-to-purchase. Touchrate’s digital guided sales tools on touchscreens and smartphones deliver an increase in sales with an ROI. Shoppers enga...
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